One Brand Brain, four hotel brands, no blurred identities.
One Brand Brain, four hotel brands, no blurred identities.
Client
Hotel group, four brands
Structure
Multi-brand · 4 brands
Industry
Hospitality
Engines
Creative · Distribution · Intelligence
Partner since
2024
4
4
hotel brands on one system
4
hotel brands on one system
2.1×
2.1×
more content per brand, same budget
2.1×
more content per brand, same budget
100%
100%
of assets checked against each Brand Brain
100%
of assets checked against each Brand Brain
+19%
+19%
direct bookings from social
+19%
direct bookings from social
01
The structure
The structure
Four hotel brands under one group, from city boutiques to resort properties. One central content team serving all four, each with its own guidelines.
01
The structure
Four hotel brands under one group, from city boutiques to resort properties. One central content team serving all four, each with its own guidelines.
02
The gap
The gap
Sharing one team meant the brands started to sound alike. Every new asset needed four rounds of brand review, and the boutique brand lost the voice that set it apart.
02
The gap
Sharing one team meant the brands started to sound alike. Every new asset needed four rounds of brand review, and the boutique brand lost the voice that set it apart.
03
What changed
What changed
Each brand now has its own Brand Brain, so one team produces for all four without blurring them. Reviews happen once, against the right rules.
03
What changed
Each brand now has its own Brand Brain, so one team produces for all four without blurring them. Reviews happen once, against the right rules.
What we installed
What we installed
Three Engines, four brands, four voices.
Three Engines, four brands, four voices.
01
Create
→
02
Localise
→
03
Distribute
→
04
Activate
→
05
Convert
→
06
Learn
→
07
Decide
01
Create
→
02
Localise
→
03
Distribute
→
04
Activate
→
05
Convert
→
06
Learn
→
07
Decide
Creative Engine
Shared shoots across properties, cut and graded separately for each brand.
Creative Engine
Shared shoots across properties, cut and graded separately for each brand.
Distribution Engine
Each brand on its own rhythm, planned and published from one calendar.
Distribution Engine
Each brand on its own rhythm, planned and published from one calendar.
Intelligence Engine
A monthly read on which brand content drives direct bookings.
Intelligence Engine
A monthly read on which brand content drives direct bookings.
The work
The work
What went out, every week.
What went out, every week.
Lobby stories · brand film
Restaurant · weekly series
Suite moments · Stories
Resort pool · feed
Boutique rooms · feed
Courtyard · localised for 3 languages
Lobby stories · brand film
Restaurant · weekly series
Suite moments · Stories
Resort pool · feed
Boutique rooms · feed
Courtyard · localised for 3 languages
In their words
In their words
“One team now produces for all four brands, and our boutique hotels finally sound like themselves again.”
“One team now produces for all four brands, and our boutique hotels finally sound like themselves again.”
“One team now produces for all four brands, and our boutique hotels finally sound like themselves again.”
VP Brand · Hotel group, four brands
VP Brand · Hotel group, four brands
Let’s talk
Let’s talk
Let’s talk about your structure specifically.
Let’s talk about your structure specifically.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
Thirty minutes with a strategist. We look at your structure, not a slide deck.