Show home tour · Reel · 3 languages
AI Social System for Real Estate
Buyers walk the home on their phones first. Your social has to open the door.
Show homes, launches and handovers are ready long before the content is. Viewing requests arrive faster than anyone can answer them. The homes are excellent. The social operation behind them is stretched.
Show homes, launches and handovers are ready long before the content is. Viewing requests arrive faster than anyone can answer them. The homes are excellent. The social operation behind them is stretched.
Buyer · Instagram DM
Is the two-bed with a terrace still available?
Answered in 7 min · routed to the sales team
Phase two launch · Carousel
Built for
Residential developers
Estate agencies
Build-to-rent
Holiday homes
Commercial landlords
The real estate reality
The real estate reality
Your team sells the homes. Social becomes the second job.
Your team sells the homes. Social becomes the second job.
01
The launch outpaces the content
Show homes and floor plans are ready. The film, captions and approvals are still weeks behind.
01
The launch outpaces the content
Show homes and floor plans are ready. The film, captions and approvals are still weeks behind.
02
Every development tells it differently
Each site posts on its own rhythm and in its own tone. The group brand blurs at the edges.
02
Every development tells it differently
Each site posts on its own rhythm and in its own tone. The group brand blurs at the edges.
03
Viewing requests get lost in the comments
Questions about prices, plots and handover dates sit unanswered while buyers book somewhere else.
03
Viewing requests get lost in the comments
Questions about prices, plots and handover dates sit unanswered while buyers book somewhere else.
What changes
From stretched to steady.
What changes
From stretched to steady.
The same team, the same developments. What changes is the operation underneath: one rhythm, one memory, one place decisions get made.
The same team, the same developments. What changes is the operation underneath: one rhythm, one memory, one place decisions get made.
Today
Today
With the AI Social System
With the AI Social System
Content
Content
Shot when there’s time, per site
Shot when there’s time, per site
One production rhythm per launch, cut for every development
One production rhythm per launch, cut for every development
Efficient
Efficient
Developments
Developments
Every site in its own tone
Every site in its own tone
One group brand, with each development’s character intact
One group brand, with each development’s character intact
Scalable
Scalable
Buyer questions
Buyer questions
Answered when someone is free
Answered when someone is free
Routed to the right agent and answered within the hour
Routed to the right agent and answered within the hour
Scalable
Scalable
Offers
Offers
Rushed posts with unchecked terms
Rushed posts with unchecked terms
Planned around verified prices, plots and incentives
Planned around verified prices, plots and incentives
Sustainable
Sustainable
Results
Results
Likes and reach
Likes and reach
Viewing and valuation requests traced back to content
Viewing and valuation requests traced back to content
Efficient
Efficient
Content
Shot when there’s time, per site
One production rhythm per launch, cut for every development
Efficient
Developments
Every site in its own tone
One group brand, with each development’s character intact
Scalable
Buyer questions
Answered when someone is free
Routed to the right agent and answered within the hour
Scalable
Offers
Rushed posts with unchecked terms
Planned around verified prices, plots and incentives
Sustainable
Results
Likes and reach
Viewing and valuation requests traced back to content
Efficient
Today
With the AI Social System
Content
Shot when there’s time, per site
One production rhythm per launch, cut for every development
Efficient
Developments
Every site in its own tone
One group brand, with each development’s character intact
Scalable
Buyer questions
Answered when someone is free
Routed to the right agent and answered within the hour
Scalable
Offers
Rushed posts with unchecked terms
Planned around verified prices, plots and incentives
Sustainable
Results
Likes and reach
Viewing and valuation requests traced back to content
Efficient
Content
Shot when there’s time, per site
One production rhythm per launch, cut for every development
Efficient
Developments
Every site in its own tone
One group brand, with each development’s character intact
Scalable
Buyer questions
Answered when someone is free
Routed to the right agent and answered within the hour
Scalable
Offers
Rushed posts with unchecked terms
Planned around verified prices, plots and incentives
Sustainable
Results
Likes and reach
Viewing and valuation requests traced back to content
Efficient
How it’s set up for your developments
It starts with your homes. Not an empty content calendar.
How it’s set up for your developments
It starts with your homes. Not an empty content calendar.
Before anything is published, the system learns what makes your developments yours, when your launches land, and who signs off on what.
Before anything is published, the system learns what makes your developments yours, when your launches land, and who signs off on what.
01
Your developments go into Brand Brain
Everything the system needs to sound like you and get the facts right.
Brand voice
Floor plans
Specifications
Sales process
Pricing & incentives
Approved CGI & photography
01
Your developments go into Brand Brain
Everything the system needs to sound like you and get the facts right.
Brand voice
Floor plans
Specifications
Sales process
Pricing & incentives
Approved CGI & photography
02
The Command Centre sets the launch plan
Your release schedule decides what the system works on, and when.
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Spring launches
Show home openings
Autumn releases
Year-end incentives
02
The Command Centre sets the launch plan
Your release schedule decides what the system works on, and when.
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Spring launches
Show home openings
Autumn releases
Year-end incentives
03
Approvals are agreed up front
Who checks prices, incentives and buyer replies is set before anything goes live.
Prices & incentives
Sales director
Development content
Project manager
Buyer replies
Sales team lead
Brand & tone
Group marketing team
03
Approvals are agreed up front
Who checks prices, incentives and buyer replies is set before anything goes live.
Prices & incentives
Sales director
Development content
Project manager
Buyer replies
Sales team lead
Brand & tone
Group marketing team
The six Engines in real estate
Six Engines. One job each, in your developments.
The six Engines in real estate
Six Engines. One job each, in your developments.
Each Engine has a practical role in your buyer journey. What one produces becomes the next one’s input, with the same Brand Brain context underneath.
Each Engine has a practical role in your buyer journey. What one produces becomes the next one’s input, with the same Brand Brain context underneath.
01 Creative
01 Creative
02 Localisation
02 Localisation
03 Distribution
03 Distribution
04 Activation
04 Activation
05 Conversion
05 Conversion
06 Intelligence
06 Intelligence
01 · Creative Engine
Makes the home visible.
Launch shoots planned and produced on a fixed rhythm, checked against your brand before anything leaves.
Produces
Show home tours
Neighbourhood films
Lifestyle stills
02 · Localisation Engine
Speaks to every buyer in their language.
Approved work adapted for each buyer market: language, captions, price terms and local context.
Produces
EN · DE · NL versions
Investor editions
Accessible captions
03 · Distribution Engine
Keeps every development on rhythm.
Group and site calendars published on schedule, with room for each development’s own milestones.
Produces
Group calendar
Site calendars
Channel-ready posts
04 · Activation Engine
Answers buyers before they leave the page.
Comments and DMs handled with verified answers. Sensitive questions escalated to the right person.
Produces
DM & comment replies
Agent escalation
Review responses
05 · Conversion Engine
Turns interest into viewings.
Buying intent picked up in conversations and routed to sales with the context attached.
Produces
Viewing booking links
Brochure requests
Investor leads
06 · Intelligence Engine
Learns what sells homes.
Which stories drive viewings, by development and phase, fed back into the next brief.
Produces
Enquiry attribution
Launch reports
Next brief inputs
01 · Creative Engine
Makes the home visible.
Launch shoots planned and produced on a fixed rhythm, checked against your brand before anything leaves.
Produces
Show home tours
Neighbourhood films
Lifestyle stills
01 · Creative Engine
Makes the home visible.
Launch shoots planned and produced on a fixed rhythm, checked against your brand before anything leaves.
Produces
Show home tours
Neighbourhood films
Lifestyle stills
02 · Localisation Engine
Speaks to every buyer in their language.
Approved work adapted for each buyer market: language, captions, price terms and local context.
Produces
EN · DE · NL versions
Investor editions
Accessible captions
02 · Localisation Engine
Speaks to every buyer in their language.
Approved work adapted for each buyer market: language, captions, price terms and local context.
Produces
EN · DE · NL versions
Investor editions
Accessible captions
03 · Distribution Engine
Keeps every development on rhythm.
Group and site calendars published on schedule, with room for each development’s own milestones.
Produces
Group calendar
Site calendars
Channel-ready posts
03 · Distribution Engine
Keeps every development on rhythm.
Group and site calendars published on schedule, with room for each development’s own milestones.
Produces
Group calendar
Site calendars
Channel-ready posts
04 · Activation Engine
Answers buyers before they leave the page.
Comments and DMs handled with verified answers. Sensitive questions escalated to the right person.
Produces
DM & comment replies
Agent escalation
Review responses
04 · Activation Engine
Answers buyers before they leave the page.
Comments and DMs handled with verified answers. Sensitive questions escalated to the right person.
Produces
DM & comment replies
Agent escalation
Review responses
05 · Conversion Engine
Turns interest into viewings.
Buying intent picked up in conversations and routed to sales with the context attached.
Produces
Viewing booking links
Brochure requests
Investor leads
05 · Conversion Engine
Turns interest into viewings.
Buying intent picked up in conversations and routed to sales with the context attached.
Produces
Viewing booking links
Brochure requests
Investor leads
06 · Intelligence Engine
Learns what sells homes.
Which stories drive viewings, by development and phase, fed back into the next brief.
Produces
Enquiry attribution
Launch reports
Next brief inputs
06 · Intelligence Engine
Learns what sells homes.
Which stories drive viewings, by development and phase, fed back into the next brief.
Produces
Enquiry attribution
Launch reports
Next brief inputs
Create → Localise → Distribute → Activate → Convert → Learn → Decide → Create again
Create → Localise → Distribute → Activate → Convert → Learn → Decide → Create again
Campaign in focus
One phase-two launch, carried by the whole system.
Campaign in focus
One phase-two launch, carried by the whole system.
Example, not a client case. A developer releases its second phase of homes, across 12 sites and three buyer markets.
Example, not a client case. A developer releases its second phase of homes, across 12 sites and three buyer markets.
Show home film · Reel
01
Create
A show home film and a neighbourhood story from one shoot.
3 market versions
02
Localise
Versions for UK, DE and NL buyers, with price terms checked.
12 sites live
03
Distribute
Scheduled across every development’s calendar in the same week.
Replied in 7 min
04
Activate
“Is the terrace flat still free?” answered from verified plot details.
Viewing → sales team
05
Convert
Viewing requests routed to the sales team with the context attached.
Brief updated
06
Learn
Neighbourhood stories drove most viewings. The next phase leads with the area.
Show home film · Reel
01
Create
A show home film and a neighbourhood story from one shoot.
3 market versions
02
Localise
Versions for UK, DE and NL buyers, with price terms checked.
12 sites live
03
Distribute
Scheduled across every development’s calendar in the same week.
Replied in 7 min
04
Activate
“Is the terrace flat still free?” answered from verified plot details.
Viewing → sales team
05
Convert
Viewing requests routed to the sales team with the context attached.
Brief updated
06
Learn
Neighbourhood stories drove most viewings. The next phase leads with the area.
Show home film · Reel
01
Create
A show home film and a neighbourhood story from one shoot.
3 market versions
02
Localise
Versions for UK, DE and NL buyers, with price terms checked.
12 sites live
03
Distribute
Scheduled across every development’s calendar in the same week.
Replied in 7 min
04
Activate
“Is the terrace flat still free?” answered from verified plot details.
Viewing → sales team
05
Convert
Viewing requests routed to the sales team with the context attached.
Brief updated
06
Learn
Neighbourhood stories drove most viewings. The next phase leads with the area.
↺ Learn → Decide → Create again: the next brief starts with what this campaign learned.
↺ Learn → Decide → Create again: the next brief starts with what this campaign learned.
What it does for real estate
What it does for real estate
More efficient, more scalable, more sustainable. In property terms.
More efficient, more scalable, more sustainable. In property terms.
Efficient
1 shoot
1 shoot
covers every development for the launch
One production per release, cut for every site and channel. No separate shoot per development.
Efficient
1 shoot
covers every development for the launch
One production per release, cut for every site and channel. No separate shoot per development.
Scalable
< 3 weeks
< 3 weeks
to bring a new development onto the system
New sites join an operation that’s already running, with the brand and playbooks in place.
Scalable
< 3 weeks
to bring a new development onto the system
New sites join an operation that’s already running, with the brand and playbooks in place.
Sustainable
100%
100%
of brand and buyer knowledge stays in the system
Brand Brain and the Vault keep what you know and what you’ve built when teams or agencies change.
Sustainable
100%
of brand and buyer knowledge stays in the system
Brand Brain and the Vault keep what you know and what you’ve built when teams or agencies change.
Proof · Multi-site residential
Every development on one rhythm, without losing its own character.
Every development on one rhythm, without losing its own character.
12
12
sites on one rhythm
<1h
<1h
reply time to buyers
+33%
+33%
booked viewings
Proof · Multi-site residential
Every development on one rhythm, without losing its own character.
12
sites on one rhythm
<1h
reply time to buyers
+33%
booked viewings
Real estate questions
Real estate questions
What sales teams ask us first.
What sales teams ask us first.
Will it still feel like our developments?
–
Yes. Your real homes, plans and neighbourhoods are the source material, and Brand Brain holds your voice and standards. Every asset is reviewed against them before it goes out. AI supports the process; it doesn’t replace your point of view.
Will it still feel like our developments?
–
Yes. Your real homes, plans and neighbourhoods are the source material, and Brand Brain holds your voice and standards. Every asset is reviewed against them before it goes out. AI supports the process; it doesn’t replace your point of view.
Who approves prices, incentives and buyer replies?
+
You decide during set-up. Typically sales directors sign off prices and incentives, project managers approve development content, and sales leads own buyer replies.
Who approves prices, incentives and buyer replies?
+
You decide during set-up. Typically sales directors sign off prices and incentives, project managers approve development content, and sales leads own buyer replies.
What happens with complaints or sensitive buyer questions?
+
They are never answered automatically. The system flags them, adds the context it has, and routes them to the person you’ve named for that development.
What happens with complaints or sensitive buyer questions?
+
They are never answered automatically. The system flags them, adds the context it has, and routes them to the person you’ve named for that development.
Does it work with our CRM and portal listings?
+
Yes. Viewing links, brochure requests and enquiry routing connect to the tools you already use, so sales sees where a buyer came from and what they asked.
Does it work with our CRM and portal listings?
+
Yes. Viewing links, brochure requests and enquiry routing connect to the tools you already use, so sales sees where a buyer came from and what they asked.
Can we start with one development, or one region?
+
Yes. Many developers start with a flagship launch, prove the rhythm for a phase, then bring more sites onto the same system.
Can we start with one development, or one region?
+
Yes. Many developers start with a flagship launch, prove the rhythm for a phase, then bring more sites onto the same system.
Let’s talk real estate
Let’s talk real estate
Let’s make your social as considered as your homes.
Let’s make your social as considered as your homes.
Thirty minutes with a strategist who knows property. We’ll look at your developments, your buyer journey and your team.
Thirty minutes with a strategist who knows property. We’ll look at your developments, your buyer journey and your team.