Range launch · Reel · 5 languages
AI Social System for Appliances
Shoppers compare on their phones. Your social has to keep up.
Ranges, features and promotions are ready long before the content is. Product questions arrive faster than anyone can answer them. The products are excellent. The social operation behind them is stretched.
Ranges, features and promotions are ready long before the content is. Product questions arrive faster than anyone can answer them. The products are excellent. The social operation behind them is stretched.
Shopper · Instagram DM
Does the new model fit a standard 60 cm space?
Answered in 6 min · routed to product support
Feature explainer · Carousel
Built for
Appliance brands
Kitchen specialists
Retail partners
Smart home brands
Service networks
The appliances reality
The appliances reality
Your team runs the range. Social becomes the second shift.
Your team runs the range. Social becomes the second shift.
01
The launch outpaces the content
New models and features are ready. The demos, captions and approvals are still weeks behind.
01
The launch outpaces the content
New models and features are ready. The demos, captions and approvals are still weeks behind.
02
Every market tells it differently
Each country posts on its own rhythm and in its own tone. The brand blurs at the edges.
02
Every market tells it differently
Each country posts on its own rhythm and in its own tone. The brand blurs at the edges.
03
Purchase intent gets lost in the comments
Questions about sizes, energy ratings and stock sit unanswered while shoppers buy somewhere else.
03
Purchase intent gets lost in the comments
Questions about sizes, energy ratings and stock sit unanswered while shoppers buy somewhere else.
What changes
From stretched to steady.
What changes
From stretched to steady.
The same team, the same ranges. What changes is the operation underneath: one rhythm, one memory, one place decisions get made.
The same team, the same ranges. What changes is the operation underneath: one rhythm, one memory, one place decisions get made.
Today
Today
With the AI Social System
With the AI Social System
Content
Content
Shot when there’s time, per model
Shot when there’s time, per model
One production rhythm per range, cut for every market
One production rhythm per range, cut for every market
Efficient
Efficient
Markets
Markets
Every country in its own tone
Every country in its own tone
One brand, with each market’s retail context intact
One brand, with each market’s retail context intact
Scalable
Scalable
Product questions
Product questions
Answered when someone is free
Answered when someone is free
Routed to product support and answered within the hour
Routed to product support and answered within the hour
Scalable
Scalable
Promotions
Promotions
Rushed posts with unchecked terms
Rushed posts with unchecked terms
Planned around verified prices, dates and retailer terms
Planned around verified prices, dates and retailer terms
Sustainable
Sustainable
Results
Results
Likes and reach
Likes and reach
Retailer clicks and registrations traced back to content
Retailer clicks and registrations traced back to content
Efficient
Efficient
Content
Shot when there’s time, per model
One production rhythm per range, cut for every market
Efficient
Markets
Every country in its own tone
One brand, with each market’s retail context intact
Scalable
Product questions
Answered when someone is free
Routed to product support and answered within the hour
Scalable
Promotions
Rushed posts with unchecked terms
Planned around verified prices, dates and retailer terms
Sustainable
Results
Likes and reach
Retailer clicks and registrations traced back to content
Efficient
Today
With the AI Social System
Content
Shot when there’s time, per model
One production rhythm per range, cut for every market
Efficient
Markets
Every country in its own tone
One brand, with each market’s retail context intact
Scalable
Product questions
Answered when someone is free
Routed to product support and answered within the hour
Scalable
Promotions
Rushed posts with unchecked terms
Planned around verified prices, dates and retailer terms
Sustainable
Results
Likes and reach
Retailer clicks and registrations traced back to content
Efficient
Content
Shot when there’s time, per model
One production rhythm per range, cut for every market
Efficient
Markets
Every country in its own tone
One brand, with each market’s retail context intact
Scalable
Product questions
Answered when someone is free
Routed to product support and answered within the hour
Scalable
Promotions
Rushed posts with unchecked terms
Planned around verified prices, dates and retailer terms
Sustainable
Results
Likes and reach
Retailer clicks and registrations traced back to content
Efficient
How it’s set up for your ranges
It starts with your products. Not an empty content calendar.
How it’s set up for your ranges
It starts with your products. Not an empty content calendar.
Before anything is published, the system learns what makes your products yours, when your launches peak, and who signs off on what.
Before anything is published, the system learns what makes your products yours, when your launches peak, and who signs off on what.
01
Your products go into Brand Brain
Everything the system needs to sound like you and get the specs right.
Brand voice
Product ranges
Specifications
Energy labels
Warranty & offer terms
Approved product shots
01
Your products go into Brand Brain
Everything the system needs to sound like you and get the specs right.
Brand voice
Product ranges
Specifications
Energy labels
Warranty & offer terms
Approved product shots
02
The Command Centre sets the season
Your launch and retail calendar decides what the system works on, and when.
J
J
F
F
M
M
A
A
M
M
J
J
J
J
A
A
S
S
O
O
N
N
D
D
Spring launches
Summer cooling
Black Friday
Holiday gifting
02
The Command Centre sets the season
Your launch and retail calendar decides what the system works on, and when.
J
F
M
A
M
J
J
A
S
O
N
D
Spring launches
Summer cooling
Black Friday
Holiday gifting
03
Approvals are agreed up front
Who checks specs, promotions and shopper replies is set before anything goes live.
Specs & claims
Product manager
Promotions
Trade marketing lead
Shopper replies
Customer care lead
Brand & tone
Brand team
03
Approvals are agreed up front
Who checks specs, promotions and shopper replies is set before anything goes live.
Specs & claims
Product manager
Promotions
Trade marketing lead
Shopper replies
Customer care lead
Brand & tone
Brand team
The six Engines in appliances
Six Engines. One job each, across your range.
The six Engines in appliances
Six Engines. One job each, across your range.
Each Engine has a practical role in your shopper journey. What one produces becomes the next one’s input, with the same Brand Brain context underneath.
Each Engine has a practical role in your shopper journey. What one produces becomes the next one’s input, with the same Brand Brain context underneath.
01 Creative
01 Creative
02 Localisation
02 Localisation
03 Distribution
03 Distribution
04 Activation
04 Activation
05 Conversion
05 Conversion
06 Intelligence
06 Intelligence
01 · Creative Engine
Makes the product understood.
Launch shoots planned and produced on a fixed rhythm, checked against your brand before anything leaves.
Produces
Feature demos
Kitchen lifestyle films
Product stills
02 · Localisation Engine
Speaks to every shopper in their language.
Approved work adapted for each market: language, captions, energy labels and retail context.
Produces
DE · FR · IT versions
Retailer editions
Accessible captions
03 · Distribution Engine
Keeps every market on rhythm.
Brand and market calendars published on schedule, with room for each country’s own promotions.
Produces
Brand calendar
Market calendars
Channel-ready posts
04 · Activation Engine
Answers shoppers before they leave the page.
Comments and DMs handled with verified answers. Service questions escalated to the right person.
Produces
DM & comment replies
Service escalation
Review responses
05 · Conversion Engine
Turns interest into sales.
Purchase intent picked up in conversations and routed to retailers with the context attached.
Produces
Where-to-buy links
Registration prompts
Trade partner leads
06 · Intelligence Engine
Learns what sells products.
Which stories drive purchases, by market and range, fed back into the next brief.
Produces
Retailer attribution
Launch reports
Next brief inputs
01 · Creative Engine
Makes the product understood.
Launch shoots planned and produced on a fixed rhythm, checked against your brand before anything leaves.
Produces
Feature demos
Kitchen lifestyle films
Product stills
01 · Creative Engine
Makes the product understood.
Launch shoots planned and produced on a fixed rhythm, checked against your brand before anything leaves.
Produces
Feature demos
Kitchen lifestyle films
Product stills
02 · Localisation Engine
Speaks to every shopper in their language.
Approved work adapted for each market: language, captions, energy labels and retail context.
Produces
DE · FR · IT versions
Retailer editions
Accessible captions
02 · Localisation Engine
Speaks to every shopper in their language.
Approved work adapted for each market: language, captions, energy labels and retail context.
Produces
DE · FR · IT versions
Retailer editions
Accessible captions
03 · Distribution Engine
Keeps every market on rhythm.
Brand and market calendars published on schedule, with room for each country’s own promotions.
Produces
Brand calendar
Market calendars
Channel-ready posts
03 · Distribution Engine
Keeps every market on rhythm.
Brand and market calendars published on schedule, with room for each country’s own promotions.
Produces
Brand calendar
Market calendars
Channel-ready posts
04 · Activation Engine
Answers shoppers before they leave the page.
Comments and DMs handled with verified answers. Service questions escalated to the right person.
Produces
DM & comment replies
Service escalation
Review responses
04 · Activation Engine
Answers shoppers before they leave the page.
Comments and DMs handled with verified answers. Service questions escalated to the right person.
Produces
DM & comment replies
Service escalation
Review responses
05 · Conversion Engine
Turns interest into sales.
Purchase intent picked up in conversations and routed to retailers with the context attached.
Produces
Where-to-buy links
Registration prompts
Trade partner leads
05 · Conversion Engine
Turns interest into sales.
Purchase intent picked up in conversations and routed to retailers with the context attached.
Produces
Where-to-buy links
Registration prompts
Trade partner leads
06 · Intelligence Engine
Learns what sells products.
Which stories drive purchases, by market and range, fed back into the next brief.
Produces
Retailer attribution
Launch reports
Next brief inputs
06 · Intelligence Engine
Learns what sells products.
Which stories drive purchases, by market and range, fed back into the next brief.
Produces
Retailer attribution
Launch reports
Next brief inputs
Create → Localise → Distribute → Activate → Convert → Learn → Decide → Create again
Create → Localise → Distribute → Activate → Convert → Learn → Decide → Create again
Campaign in focus
One range launch, carried by the whole system.
Campaign in focus
One range launch, carried by the whole system.
Example, not a client case. A brand launches a new oven range, across 9 markets and 40 retail partners.
Example, not a client case. A brand launches a new oven range, across 9 markets and 40 retail partners.
Range film · Reel
01
Create
A range film and a feature explainer from one studio shoot.
9 market versions
02
Localise
Versions for every market, with energy labels and terms checked.
40 retailers live
03
Distribute
Scheduled across every market’s calendar in the same week.
Replied in 6 min
04
Activate
“Does it fit a 60 cm space?” answered from verified specs.
Click → retailer
05
Convert
Purchase intent routed to the nearest retailer with the context attached.
Brief updated
06
Learn
Feature demos drove most clicks. The next launch leads with demos.
Range film · Reel
01
Create
A range film and a feature explainer from one studio shoot.
9 market versions
02
Localise
Versions for every market, with energy labels and terms checked.
40 retailers live
03
Distribute
Scheduled across every market’s calendar in the same week.
Replied in 6 min
04
Activate
“Does it fit a 60 cm space?” answered from verified specs.
Click → retailer
05
Convert
Purchase intent routed to the nearest retailer with the context attached.
Brief updated
06
Learn
Feature demos drove most clicks. The next launch leads with demos.
Range film · Reel
01
Create
A range film and a feature explainer from one studio shoot.
9 market versions
02
Localise
Versions for every market, with energy labels and terms checked.
40 retailers live
03
Distribute
Scheduled across every market’s calendar in the same week.
Replied in 6 min
04
Activate
“Does it fit a 60 cm space?” answered from verified specs.
Click → retailer
05
Convert
Purchase intent routed to the nearest retailer with the context attached.
Brief updated
06
Learn
Feature demos drove most clicks. The next launch leads with demos.
↺ Learn → Decide → Create again: the next brief starts with what this campaign learned.
↺ Learn → Decide → Create again: the next brief starts with what this campaign learned.
What it does for appliances
What it does for appliances
More efficient, more scalable, more sustainable. In product terms.
More efficient, more scalable, more sustainable. In product terms.
Efficient
1 shoot
1 shoot
covers every market for the launch
One studio production per range, cut for every market and channel. No separate shoot per country.
Efficient
1 shoot
covers every market for the launch
One studio production per range, cut for every market and channel. No separate shoot per country.
Scalable
< 2 weeks
< 2 weeks
to bring a new market onto the system
New markets join an operation that’s already running, with the brand and playbooks in place.
Scalable
< 2 weeks
to bring a new market onto the system
New markets join an operation that’s already running, with the brand and playbooks in place.
Sustainable
100%
100%
of brand and product knowledge stays in the system
Brand Brain and the Vault keep what you know and what you’ve built when teams or agencies change.
Sustainable
100%
of brand and product knowledge stays in the system
Brand Brain and the Vault keep what you know and what you’ve built when teams or agencies change.
Appliances questions
Appliances questions
What product teams ask us first.
What product teams ask us first.
Will it still feel like our brand?
–
Yes. Your real products, specs and kitchens are the source material, and Brand Brain holds your voice and standards. Every asset is reviewed against them before it goes out. AI supports the process; it doesn’t replace your point of view.
Will it still feel like our brand?
–
Yes. Your real products, specs and kitchens are the source material, and Brand Brain holds your voice and standards. Every asset is reviewed against them before it goes out. AI supports the process; it doesn’t replace your point of view.
Who approves specs, claims and shopper replies?
+
You decide during set-up. Typically product managers sign off specs and claims, trade marketing approves promotions, and customer care owns shopper replies.
Who approves specs, claims and shopper replies?
+
You decide during set-up. Typically product managers sign off specs and claims, trade marketing approves promotions, and customer care owns shopper replies.
What happens with complaints or service questions?
+
They are never answered automatically. The system flags them, adds the context it has, and routes them to your service team within minutes.
What happens with complaints or service questions?
+
They are never answered automatically. The system flags them, adds the context it has, and routes them to your service team within minutes.
Does it work with our retailers and product feeds?
+
Yes. Where-to-buy links, product feeds and enquiry routing connect to the tools you already use, so you see which content drives retailer clicks.
Does it work with our retailers and product feeds?
+
Yes. Where-to-buy links, product feeds and enquiry routing connect to the tools you already use, so you see which content drives retailer clicks.
Can we start with one range, or one market?
+
Yes. Many brands start with a single launch or market, prove the rhythm for a season, then bring more ranges onto the same system.
Can we start with one range, or one market?
+
Yes. Many brands start with a single launch or market, prove the rhythm for a season, then bring more ranges onto the same system.
Let’s talk appliances
Let’s talk appliances
Let’s make your social as considered as your products.
Let’s make your social as considered as your products.
Thirty minutes with a strategist who knows appliances. We’ll look at your ranges, your shopper journey and your team.
Thirty minutes with a strategist who knows appliances. We’ll look at your ranges, your shopper journey and your team.