Storyflow work
Storyflow work
Storyflow work
Storyflow work
Storyflow work
Storyflow work
Storyflow work

How It Works

One operating system. Not six separate tools.

One operating system. Not six separate tools.

One operating system. Not six separate tools.

Creative, localisation, distribution, activation, conversion and intelligence, run as one continuous cycle. What the system learns in one place decides what happens next in another.

Creative, localisation, distribution, activation, conversion and intelligence, run as one continuous cycle. What the system learns in one place decides what happens next in another.

7
7

stages in one loop

6
6

connected Engines

4
4

supporting components

Storyflow work
Storyflow work
Storyflow work
Storyflow work

07

Decide

Storyflow work
Storyflow work
Storyflow work
Storyflow work

01

Create

Storyflow work

02

Localise

Storyflow work

03

Distribute

Storyflow work

04

Activate

Localised · NL → DE, 2 min ago

Storyflow work

05

Convert

Storyflow work

06

Learn

Social operations already running on the system, across multi-market, multi-location and multi-brand organisations

Social operations already running on the system, across multi-market, multi-location and multi-brand organisations

NORDHAVN
NORDHAVN
Maison Lune
Maison Lune
ALTO & CO
ALTO & CO
Brightwell
Brightwell
Fjord & Field
Fjord & Field
Casa Verde
Casa Verde

AI Social Infrastructure

The whole system

The whole system

One connected operation, running as a loop.

One connected operation, running as a loop.

Create. Localise. Distribute. Activate. Convert. Learn. Decide. Then create again. Campaigns, launches and seasonal moments aren’t separate workstreams. They’re moments the same loop carries.

Create. Localise. Distribute. Activate. Convert. Learn. Decide. Then create again. Campaigns, launches and seasonal moments aren’t separate workstreams. They’re moments the same loop carries.

Create stage

01

01

Create

Create

Direction becomes approved, brand-aligned creative.

Direction becomes approved, brand-aligned creative.

Creative Engine

Create stage

01

Create

Direction becomes approved, brand-aligned creative.

Creative Engine

Localise stage

02

02

Localise

Localise

Approved work made native to every market.

Approved work made native to every market.

Localisation Engine

In progress · DE, FR, PL

In progress · DE, FR, PL

Localise stage

02

Localise

Approved work made native to every market.

Localisation Engine

In progress · DE, FR, PL

Distribute stage

03

03

Distribute

Distribute

Published on rhythm, every channel, every market.

Published on rhythm, every channel, every market.

Distribution Engine

Distribute stage

03

Distribute

Published on rhythm, every channel, every market.

Distribution Engine

Activate stage

04

04

Activate

Activate

Every interaction managed, routed or escalated.

Every interaction managed, routed or escalated.

Activation Engine

Activate stage

04

Activate

Every interaction managed, routed or escalated.

Activation Engine

Convert stage

05

05

Convert

Convert

Commercial intent qualified and moved forward.

Commercial intent qualified and moved forward.

Conversion Engine

Convert stage

05

Convert

Commercial intent qualified and moved forward.

Conversion Engine

Learn stage

06

06

Learn

Learn

Signals turned into validated intelligence.

Signals turned into validated intelligence.

Intelligence Engine

Learn stage

06

Learn

Signals turned into validated intelligence.

Intelligence Engine

Decide stage

07

07

Decide

Decide

Intelligence sets the next cycle’s priorities.

Intelligence sets the next cycle’s priorities.

Command Centre

Decide stage

07

Decide

Intelligence sets the next cycle’s priorities.

Command Centre

↑

What it learns decides the next brief. Then it creates again.

What it learns decides the next brief. Then it creates again.

↑

What it learns decides the next brief. Then it creates again.

Why it’s built this way

Why it’s built this way

Built as one system, not assembled from six.

Built as one system, not assembled from six.

Each part strengthens the others by design. A decision made in one Engine feeds straight into the next, instead of sitting in a separate team, contract or tool.

Each part strengthens the others by design. A decision made in one Engine feeds straight into the next, instead of sitting in a separate team, contract or tool.

Shared brand memory

Shared brand memory

One brief, every market

One brief, every market

Works on rhythm

Works on rhythm

Every interaction followed up

Every interaction followed up

Learns from
results

Learns from
results

One view of performance

One view of performance

Storyflow · AI Social System

Six Engines and four supporting components, installed and governed as one operating model.

✓

✓

✓

✓

✓

✓

A team per market

Each market executes the brief its own way, on a budget that hasn’t scaled with the ambition.

✕

✕

Partly

Partly

✕

✕

Agencies and freelancers per task

Each is good at its slice. Nobody owns how the slices connect.

✕

✕

✓

✕

✕

✕

Point tools for each job

Scheduling here, listening there, reporting somewhere else. Five places, no single picture.

✕

✕

✓

Partly

Partly

✕

Shared brand memory

One brief, every market

Works on rhythm

Every interaction followed up

Learns from
results

One view of performance

Storyflow · AI Social System

Six Engines and four supporting components, installed and governed as one operating model.

✓

✓

✓

✓

✓

✓

A team per market

Each market executes the brief its own way, on a budget that hasn’t scaled with the ambition.

✕

✕

Partly

Partly

✕

✕

Agencies and freelancers per task

Each is good at its slice. Nobody owns how the slices connect.

✕

✕

✓

✕

✕

✕

Point tools for each job

Scheduling here, listening there, reporting somewhere else. Five places, no single picture.

✕

✕

✓

Partly

Partly

✕

Shared brand memory

One brief, every market

Works on rhythm

Every interaction followed up

Learns from
results

One view of performance

Storyflow · AI Social System

Six Engines and four supporting components, installed and governed as one operating model.

✓

✓

✓

✓

✓

✓

A team per market

Each market executes the brief its own way, on a budget that hasn’t scaled with the ambition.

✕

✕

Partly

Partly

✕

✕

Agencies and freelancers per task

Each is good at its slice. Nobody owns how the slices connect.

✕

✕

✓

✕

✕

✕

Point tools for each job

Scheduling here, listening there, reporting somewhere else. Five places, no single picture.

✕

✕

✓

Partly

Partly

✕

Most organisations run some mix of the bottom three. None of them is wrong. They just weren’t built to connect.

Most organisations run some mix of the bottom three. None of them is wrong. They just weren’t built to connect.

The six Engines

The six Engines

Six Engines. Each one stands on its own.

Six Engines. Each one stands on its own.

Each Engine solves a specific problem by itself, and gets stronger the moment it’s part of the whole. Hover to preview one, click to go deeper.

Each Engine solves a specific problem by itself, and gets stronger the moment it’s part of the whole. Hover to preview one, click to go deeper.

Creative Engine work

Engine 01

Engine 01

Creative Engine

Creative Engine

Turns strategic direction into approved, brand-aligned creative. Built once, ready to move.

Turns strategic direction into approved, brand-aligned creative. Built once, ready to move.

Turns strategic direction into approved, brand-aligned creative. Built once, ready to move.

Starts

Starts

When direction becomes production inputs

When direction becomes production inputs

Ends

Ends

When the asset is approved

When the asset is approved

Hands off to

Hands off to

Localisation Engine

Localisation Engine

Explore the Creative Engine

Explore the Creative Engine

→

→

Localisation Engine work

Engine 02

Engine 02

Localisation Engine

Localisation Engine

Takes approved creative and makes it native to every market that needs it.

Takes approved creative and makes it native to every market that needs it.

Solves

The same content gap, repeated in every market

The same content gap, repeated in every market

→

→

Distribution Engine work

Engine 03

Engine 03

Distribution Engine

Distribution Engine

Publishes market-ready work on rhythm, across every channel and market.

Publishes market-ready work on rhythm, across every channel and market.

Solves

Fragmented teams, inconsistent markets

Fragmented teams, inconsistent markets

→

→

Activation Engine work

Engine 04

Engine 04

Activation Engine

Activation Engine

Turns published content into managed conversations. Every interaction followed up.

Turns published content into managed conversations. Every interaction followed up.

Solves

Reactive, inconsistent engagement

Reactive, inconsistent engagement

→

→

Conversion Engine work

Engine 05

Engine 05

Conversion Engine

Conversion Engine

Picks up commercial intent in social and moves it forward, qualified and routed.

Picks up commercial intent in social and moves it forward, qualified and routed.

Solves

No clear return on social

No clear return on social

→

→

Intelligence Engine work

Engine 06

Engine 06

Intelligence Engine

Intelligence Engine

Turns signals and outcomes into validated intelligence that decides what happens next.

Turns signals and outcomes into validated intelligence that decides what happens next.

Solves

No system-level view of what’s working

No system-level view of what’s working

→

→

Creative Engine work

Engine 01

Creative Engine

Turns strategic direction into approved, brand-aligned creative. Built once, ready to move.

Starts

When direction becomes production inputs

Ends

When the asset is approved

Hands off to

Localisation Engine

Explore the Creative Engine

→

Localisation Engine work

Engine 02

Localisation Engine

Takes approved creative and makes it native to every market that needs it.

Solves

The same content gap, repeated in every market

→

Distribution Engine work

Engine 03

Distribution Engine

Publishes market-ready work on rhythm, across every channel and market.

Solves

Fragmented teams, inconsistent markets

→

Activation Engine work

Engine 04

Activation Engine

Turns published content into managed conversations. Every interaction followed up.

Solves

Reactive, inconsistent engagement

→

Conversion Engine work

Engine 05

Conversion Engine

Picks up commercial intent in social and moves it forward, qualified and routed.

Solves

No clear return on social

→

Intelligence Engine work

Engine 06

Intelligence Engine

Turns signals and outcomes into validated intelligence that decides what happens next.

Solves

No system-level view of what’s working

→

Hand-off order follows the loop. Command Centre isn’t sold as an Engine; it sits underneath every configuration.

Hand-off order follows the loop. Command Centre isn’t sold as an Engine; it sits underneath every configuration.

How they work together

How they work together

Paired, the Engines multiply.

Paired, the Engines multiply.

Creative and Localisation are the clearest example. One production travels to every market you run, without a separate shoot or budget for each. Every pair works the same way: one Engine’s output is the next one’s input.

Creative and Localisation are the clearest example. One production travels to every market you run, without a separate shoot or budget for each. Every pair works the same way: one Engine’s output is the next one’s input.

Master film

Master film · shot once

Creative Engine

×10

Localisation Engine

Dutch version

NL

Dutch

9:16 Reel

Polish version

PL

Polish

9:16 Story

German version

DE

German

4:5 Feed

Swedish version

SE

Swedish

4:5 Feed

French version

FR

French

16:9 YouTube

Flemish version

BE

Flemish

Reel

Spanish version

ES

Spanish

9:16 TikTok

Danish version

DK

Danish

9:16 TikTok

Italian version

IT

Italian

1:1 Carousel

Austrian version

AT

Austrian

OOH 6-sheet

Master film

Master film · shot once

Creative Engine

Master film

Master film · shot once

Creative Engine

×10

×10

Localisation Engine

×10

Localisation Engine

Dutch version

NL

Dutch

9:16 Reel

German version

DE

German

4:5 Feed

French version

FR

French

16:9 YouTube

Spanish version

ES

Spanish

9:16 TikTok

Italian version

IT

Italian

1:1 Carousel

Polish version

PL

Polish

9:16 Story

Swedish version

SE

Swedish

4:5 Feed

Flemish version

BE

Flemish

Reel

Danish version

DK

Danish

9:16 TikTok

Austrian version

AT

Austrian

OOH 6-sheet

Dutch version

NL

Dutch

9:16 Reel

German version

DE

German

4:5 Feed

French version

FR

French

16:9 YouTube

Spanish version

ES

Spanish

9:16 TikTok

Italian version

IT

Italian

1:1 Carousel

Polish version

PL

Polish

9:16 Story

Swedish version

SE

Swedish

4:5 Feed

Flemish version

BE

Flemish

Reel

Danish version

DK

Danish

9:16 TikTok

Austrian version

AT

Austrian

OOH 6-sheet

1

production

One shoot, one budget line, one approval round.

1

production

One shoot, one budget line, one approval round.

10

market-native versions

Each one adapted for language, format and culture, not just translated.

10

market-native versions

Each one adapted for language, format and culture, not just translated.

0

extra shoots

No separate production cost for each market.

0

extra shoots

No separate production cost for each market.

<48h

asset to every version

From approved master to market-ready output.

<48h

asset to every version

From approved master to market-ready output.

The complete AI Social System

The complete AI Social System

Six Engines do the work. Four system components make them one system.

Six Engines do the work. Four system components make them one system.

The Engines create, localise, distribute, activate, convert and learn. The system components are what connect them: one memory, one place decisions get made, one view of everything, and one place where what’s built stays built.

The Engines create, localise, distribute, activate, convert and learn. The system components are what connect them: one memory, one place decisions get made, one view of everything, and one place where what’s built stays built.

The Engines create, localise, distribute, activate, convert and learn. The system components are what connect them: one memory, one place decisions get made, one view of everything, and one place where what’s built stays built.

System component 01 / 04

Brand Brain

The persistent knowledge layer. Everything your organisation knows about its brand, markets and strategy, in one place every Engine draws on.

What it does

01

Holds the brand: voice, visual identity, guardrails and approved claims.

02

Holds the context: markets, audiences, products, offers and what’s worked before.

03

Gets richer every cycle, as the Intelligence Engine writes back what it learns.

What’s inside

Brand voice & tone

Visual identity

Approved assets

Guardrails

Market & audience context

Product & offer facts

Past performance

How it connects

Every Engine reads from Brand Brain. The Intelligence Engine also writes back.

Creative Engine

reads

Localisation Engine

reads

Distribution Engine

reads

Activation Engine

reads

Conversion Engine

reads

Intelligence Engine

reads + writes

Localised campaign posters in three languages

In practice

A caption written for Warsaw in month nine still sounds like the brand and gets the offer terms right, because it starts from the same memory as everything else.

System component 01 / 04

Brand Brain

The persistent knowledge layer. Everything your organisation knows about its brand, markets and strategy, in one place every Engine draws on.

What it does

01

Holds the brand: voice, visual identity, guardrails and approved claims.

02

Holds the context: markets, audiences, products, offers and what’s worked before.

03

Gets richer every cycle, as the Intelligence Engine writes back what it learns.

What’s inside

Brand voice & tone

Visual identity

Approved assets

Guardrails

Market & audience context

Product & offer facts

Past performance

How it connects

Every Engine reads from Brand Brain. The Intelligence Engine also writes back.

Creative Engine

reads

Localisation Engine

reads

Distribution Engine

reads

Activation Engine

reads

Conversion Engine

reads

Intelligence Engine

reads + writes

Localised campaign posters in three languages

In practice

A caption written for Warsaw in month nine still sounds like the brand and gets the offer terms right, because it starts from the same memory as everything else.

System component 01 / 04

Brand Brain

The persistent knowledge layer. Everything your organisation knows about its brand, markets and strategy, in one place every Engine draws on.

What it does

01

Holds the brand: voice, visual identity, guardrails and approved claims.

02

Holds the context: markets, audiences, products, offers and what’s worked before.

03

Gets richer every cycle, as the Intelligence Engine writes back what it learns.

What’s inside

Brand voice & tone

Visual identity

Approved assets

Guardrails

Market & audience context

Product & offer facts

Past performance

How it connects

Every Engine reads from Brand Brain. The Intelligence Engine also writes back.

Creative Engine

reads

Localisation Engine

reads

Distribution Engine

reads

Activation Engine

reads

Conversion Engine

reads

Intelligence Engine

reads + writes

Localised campaign posters in three languages

In practice

A caption written for Warsaw in month nine still sounds like the brand and gets the offer terms right, because it starts from the same memory as everything else.

System component 02 / 04

Command Centre

The decision-making environment. Where direction, priorities, intelligence and market context come together to set what happens next.

What it does

01

Turns leadership direction into priorities the Engines can act on.

02

Weighs what the Intelligence Engine learned against the market calendar.

03

Sets the next cycle: what gets made, for which markets, in what order.

Good to know

Present in every configuration, never sold as a line item. Your team and your Storyflow strategist run it together.

How it connects

Comes in

Leadership direction

Intelligence Engine signals

Market & seasonal calendar

Team capacity

→

Command Centre

decides

→

Goes out

Next cycle’s priorities

Briefs for the Creative Engine

Market focus for every Engine

Team reviewing campaign boards on a wall

In practice

A monthly priorities session: your leads and your strategist, one decision log, and briefs that leave the room ready to produce.

System component 02 / 04

Command Centre

The decision-making environment. Where direction, priorities, intelligence and market context come together to set what happens next.

What it does

01

Turns leadership direction into priorities the Engines can act on.

02

Weighs what the Intelligence Engine learned against the market calendar.

03

Sets the next cycle: what gets made, for which markets, in what order.

Good to know

Present in every configuration, never sold as a line item. Your team and your Storyflow strategist run it together.

How it connects

Comes in

Leadership direction

Intelligence Engine signals

Market & seasonal calendar

Team capacity

→

Command Centre

decides

→

Goes out

Next cycle’s priorities

Briefs for the Creative Engine

Market focus for every Engine

Team reviewing campaign boards on a wall

In practice

A monthly priorities session: your leads and your strategist, one decision log, and briefs that leave the room ready to produce.

System component 02 / 04

Command Centre

The decision-making environment. Where direction, priorities, intelligence and market context come together to set what happens next.

What it does

01

Turns leadership direction into priorities the Engines can act on.

02

Weighs what the Intelligence Engine learned against the market calendar.

03

Sets the next cycle: what gets made, for which markets, in what order.

Good to know

Present in every configuration, never sold as a line item. Your team and your Storyflow strategist run it together.

How it connects

Comes in

Leadership direction

Intelligence Engine signals

Market & seasonal calendar

Team capacity

→

Command Centre

decides

→

Goes out

Next cycle’s priorities

Briefs for the Creative Engine

Market focus for every Engine

Team reviewing campaign boards on a wall

In practice

A monthly priorities session: your leads and your strategist, one decision log, and briefs that leave the room ready to produce.

System component 03 / 04

Cockpit

The visibility and control layer. A real-time view of priorities, activity, performance and system health, for the people who steer it.

Runs in Notion today · native version in development

What it does

01

Shows what every Engine is working on this week, by market.

02

Shows what’s waiting on whom: approvals, inputs, escalations.

03

Shows what’s performing, so the Command Centre decides on facts.

Who uses it

Social leads

Market teams

Brand & marketing directors

Your Storyflow team

How it connects

Reads live status from all six Engines and reports up to the Command Centre.

Creative Engine

Localisation Engine

Distribution Engine

Activation Engine

Conversion Engine

Intelligence Engine

→ Command Centre

Campaign materials laid out on a desk

In practice

Before Monday’s call, your social lead already knows which markets published, what’s waiting on approval and which post is pulling enquiries.

System component 03 / 04

Cockpit

The visibility and control layer. A real-time view of priorities, activity, performance and system health, for the people who steer it.

Runs in Notion today · native version in development

What it does

01

Shows what every Engine is working on this week, by market.

02

Shows what’s waiting on whom: approvals, inputs, escalations.

03

Shows what’s performing, so the Command Centre decides on facts.

Who uses it

Social leads

Market teams

Brand & marketing directors

Your Storyflow team

How it connects

Reads live status from all six Engines and reports up to the Command Centre.

Creative Engine

Localisation Engine

Distribution Engine

Activation Engine

Conversion Engine

Intelligence Engine

→ Command Centre

Campaign materials laid out on a desk

In practice

Before Monday’s call, your social lead already knows which markets published, what’s waiting on approval and which post is pulling enquiries.

System component 03 / 04

Cockpit

The visibility and control layer. A real-time view of priorities, activity, performance and system health, for the people who steer it.

Runs in Notion today · native version in development

What it does

01

Shows what every Engine is working on this week, by market.

02

Shows what’s waiting on whom: approvals, inputs, escalations.

03

Shows what’s performing, so the Command Centre decides on facts.

Who uses it

Social leads

Market teams

Brand & marketing directors

Your Storyflow team

How it connects

Reads live status from all six Engines and reports up to the Command Centre.

Creative Engine

Localisation Engine

Distribution Engine

Activation Engine

Conversion Engine

Intelligence Engine

→ Command Centre

Campaign materials laid out on a desk

In practice

Before Monday’s call, your social lead already knows which markets published, what’s waiting on approval and which post is pulling enquiries.

System component 04 / 04

System component 04 / 04

Vault

Vault

Vault

The persistent infrastructure layer. Every valuable output becomes permanent, reusable organisational capability that your organisation owns.

The persistent infrastructure layer. Every valuable output becomes permanent, reusable organisational capability that your organisation owns.

What it does

01

Keeps every approved asset, with its market versions and usage rights.

02

Keeps the playbooks and workflows that worked, ready to run again.

03

Keeps it all yours, when campaigns end, people move on or partners change.

Brand Brain vs Vault

Brand Brain

What your organisation knows

Vault

What your organisation has built

What it does

01

Keeps every approved asset, with its market versions and usage rights.

02

Keeps the playbooks and workflows that worked, ready to run again.

03

Keeps it all yours, when campaigns end, people move on or partners change.

Brand Brain vs Vault

Brand Brain

What your organisation knows

Vault

What your organisation has built

How it connects

Every Engine deposits finished work. The next cycle starts from what’s already there.

Creative → master films

Localisation → market versions

Distribution → calendars

Activation → reply playbooks

Conversion → routing rules

Intelligence → reports

Reviewing a printed lookbook of campaign looks

In practice

Next spring’s campaign starts with last spring’s masters, the playbook that worked and every market version, not a blank brief.

How it connects

Every Engine deposits finished work. The next cycle starts from what’s already there.

Creative → master films

Localisation → market versions

Distribution → calendars

Activation → reply playbooks

Conversion → routing rules

Intelligence → reports

Reviewing a printed lookbook of campaign looks

In practice

Next spring’s campaign starts with last spring’s masters, the playbook that worked and every market version, not a blank brief.

Where it’s already running

Where it’s already running

Already running, for real brands.

Already running, for real brands.

markets run from one operation

Multi-market retail

10+

10+

markets run from one operation

Multi-market retail

10+

more output per euro invested

Multi-brand drinks portfolio

3.2×

3.2×

more output per euro invested

Multi-brand drinks portfolio

3.2×

of partners still with us after year one

Across all installations

92%

92%

of partners still with us after year one

Across all installations

92%

localised versions published this week

Across 12 live markets

1,120

1,120

localised versions published this week

Across 12 live markets

1,120

Where next

Where next

See it in action, or just talk to us.

See it in action, or just talk to us.

Go deeper into one Engine, or spend thirty minutes with a strategist looking at your structure, not a slide deck.

Go deeper into one Engine, or spend thirty minutes with a strategist looking at your structure, not a slide deck.

Explore an Engine

Start with the problem that brought you here.

Explore an Engine

Start with the problem that brought you here.

Book a Conversation

Thirty minutes with a strategist. No pitch deck, no obligation.

Book a Conversation

Thirty minutes with a strategist. No pitch deck, no obligation.