Launching with a brand-new TikTok account, our primary goal was to foster strong viewer engagement, expand our reach, and introduce Center Parcs’ new brand identity in a manner that aligns with the TikTok Demographic. Early successes, like our first 100K+ video at De Kempervennen, validated our approach. By July 2023, we saw rapid growth, highlighted by a 1 MIL+ reach video at Center Parcs Zandvoort. This momentum helped us reach 10K followers by April 2024 and achieve over 10 million views across the account. As we continue to grow, we are excited to see what the future holds, especially after our record-breaking month in July 2024.